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The Myth of the Marketing Unicorn: Why a “Do-All” Marketing Hire Is Not the Magic Solution

The Myth of the Marketing Unicorn: Why a “Do-All” Marketing Hire Is Not the Magic Solution

Alex FriesenNovember 18, 202111 min read

By Jamie Simpson What is a Marketing Unicorn? In October 2020, Marcomm hosted a virtual event for the American Marketing Association-Minnesota called Lean and Mean: Doing More with Less, which explored…