Archive

Contract work drives opportunity in the midst of the Great Resignation

Contract work drives opportunity in the midst of the Great Resignation

Alex FriesenJanuary 14, 20226 min read

By Priscilla Koeckeritz It’s a daily occurrence to hear that someone is leaving a company or looking for a new job as we begin 2022. I talk to business leaders…

Top Reasons to use Voice of Customer Insight

Top Reasons to use Voice of Customer Insight

Alex FriesenDecember 13, 20217 min read

By Priscilla Koeckeritz What company chooses to operate in the dark? We gather and use business data daily to ensure we operate smoothly, to deliver our products and services and to…

The Myth of the Marketing Unicorn: Why a “Do-All” Marketing Hire Is Not the Magic Solution

The Myth of the Marketing Unicorn: Why a “Do-All” Marketing Hire Is Not the Magic Solution

Alex FriesenNovember 18, 202111 min read

By Jamie Simpson What is a Marketing Unicorn? In October 2020, Marcomm hosted a virtual event for the American Marketing Association-Minnesota called Lean and Mean: Doing More with Less, which explored…

When Marketing Works: Drown out the depressing data with inspiring solutions for 2022 staffing

When Marketing Works: Drown out the depressing data with inspiring solutions for 2022 staffing

Canton ClarkOctober 27, 20217 min read

Ugh. Nearly two years after the first confirmed COVID-19 case in the U.S., news outlets continue to share Debbie Downer headlines about “The Great Resignation” and other stories that make…

Aligning Marketing Spend with Business Goals and Priorities

Aligning Marketing Spend with Business Goals and Priorities

Brandon BurnsOctober 21, 202112 min read

By Priscilla Koeckeritz As year-end approaches, companies are headed into planning and budgeting for 2022. For marketing teams this is a crucial time to align marketing efforts with business goals and identify…

Cultivating Marketing Talent: Marcomm’s Partnership with Pearson Comes Full Circle

Cultivating Marketing Talent: Marcomm’s Partnership with Pearson Comes Full Circle

Brandon BurnsSeptember 30, 20218 min read

As fall approaches, planning and budgeting season are right around the corner. It seems like the perfect season to tell the story of Marcomm’s thriving relationship with Pearson. Since sending our…

Celebrating Growth: Ostra Cybersecurity taps into Marcomm’s Fractional Marketing Team

Celebrating Growth: Ostra Cybersecurity taps into Marcomm’s Fractional Marketing Team

Brandon BurnsSeptember 22, 20217 min read

When it comes to hiring marketing talent, sometimes you know exactly what you need. But what if your situation is more dynamic—as in, you’re a tech startup company with a fantastic…

Contract Staffing Redesigned as the Recruiting Tool of Choice to Deliver Culture Fit

Contract Staffing Redesigned as the Recruiting Tool of Choice to Deliver Culture Fit

Brandon BurnsAugust 30, 20216 min read

The opportunity to “try before you buy” is appealing for both companies and potential hires. Candidates and hiring managers now understand that skill fit and culture fit are really important,…

Great Hiring Decisions with Contract Staffing

Great Hiring Decisions with Contract Staffing

Canton ClarkAugust 10, 20212 min read

“Work smarter, not harder,” said Allen F Morgenstern, an industrial engineer from the 1930’s. We whole-heartedly believe that contract staffing is a way for recruiters and companies to “work smarter,…