Optimize Your LinkedIn Profile & Resume

Job Seeker Tips: Optimize Your LinkedIn Profile and Resume

We all know that building a compelling resume and LinkedIn profile can significantly enhance your marketability as a candidate for a new position. But the devil is in the details—it’s not always easy to know how much information to include in your skills and experience.

Marcus Buckingham, co-author of bestselling books like First, Break All the Rules and Now, Discover Your Strengths, offers this observation: “Emphasize your strengths on your resume, in your cover letters and in your interviews. It may sound obvious, but you’d be surprised how many people simply list everything they’ve ever done.”

Have you ever wondered what recruiters really look for on a resume or LinkedIn profile? For example:

  • Should a resume layout be simple, or strive to impress with eye-catching graphics?
  • What information really needs to be in a LinkedIn summary?
  • How can you use LinkedIn Groups or Events to help with networking?
  • What’s the rule of thumb about including college graduation dates on a resume?

The answer to these and other resume and profile-related questions usually depends on your experience level. What works for an entry-level candidate can be vastly different than what is expected from a mid-level manager or a C-suite executive.

Because Marcomm has been connecting companies to marketing talent for more than 30 years, we have seen our share of resumes and LinkedIn profiles! Whether you are a beginner-level, intermediate-level, or advanced-level candidate, we understand the importance of tailoring your approach to the opportunity you are seeking.

Click here for Marcomm’s tips on how to Optimize Your LinkedIn Profile and Resume!

In addition, our team of recruiting experts has assembled a series of other tips to help job-seekers find the right match. Check out our free resources including Navigating Negotiation, Job Search Strategies, and Interview Prep & Etiquette.