Fractional Marketing

The Future is Fractional.

Fractional marketing has gained momentum in recent years due to global circumstances prompting businesses to reconsider their marketing approach. Although not a new concept in the corporate realm, fractional arrangements have traditionally been reserved for C-Suite roles. Leveraging external resources for marketing initiatives has demonstrated cost-effectiveness and results. Embrace the power of a diverse, expert team without the overhead of full-time hires.

  • Fractional marketing offers businesses access to expert marketing professionals on a flexible, part-time basis. These professionals provide high-level expertise and strategy without the commitment of a full-time employee, allowing businesses to access top-tier marketing talent while managing costs effectively. Fractional marketers can work across multiple companies, bringing diverse experience and fresh perspectives to each project.

  • While both fractional and contract roles involve hiring external professionals, they differ in scope and duration. Contract marketers are typically hired for specific projects with defined end dates and deliverables. They work full-time on the projects until completion. Fractional marketers, on the other hand, provide ongoing support and can be engaged for an extended period, often working part-time and integrating more closely with your existing team. This approach offers more flexibility and continuity for evolving business needs.

  • 1. Assess Your Needs: Identify your marketing gaps and project requirements. Determine the specific expertise needed and the time commitment required each week or month to achieve your goals.

    2. Research and Select: Look for reputable agencies that specialize in fractional marketing services. Marcomm, for instance, offers a range of experienced professionals.

    3. Interview Candidates: Meet with potential fractional marketers to ensure they align with your company culture and goals.

    4. Define Terms: Clearly outline the scope of work, expected outcomes, and the terms of the engagement, including hours and compensation.

    5. Onboard and Integrate: Introduce your fractional marketer to your team and provide them with the resources and information they need to succeed.

  • Becoming a fractional marketer involves leveraging your expertise to offer flexible, part-time services to multiple clients. Here’s how you can start:

    1. Build Expertise: Develop deep knowledge and skills in specific marketing areas, backed by measurable results and case studies.

    2. Network: Connect with potential clients and industry peers to build relationships and find opportunities.

    3. Market Yourself: Create a professional profile or website showcasing your experience, skills, and success stories.

    4. Flexible Service Models: Design scalable service packages that accommodate varying client needs, from project-based work to ongoing support.

    5. Continuous Learning: Stay updated with the latest marketing trends and tools to provide cutting-edge solutions to your clients.

Benefits of Fractional

Flexibility and Scalability

Scale your marketing efforts up or down based on your business needs. Our fractional marketers offer the flexibility to address immediate challenges or drive long-term projects.

Cost-Effective Expertise

  • Gain access to top-tier marketing talent without the overhead costs associated with full-time employees. Pay only for the expertise you need, when you need it.

Diverse Skill Sets

  • Our team encompasses a wide range of marketing disciplines, ensuring you have the right skills for every aspect of your marketing strategy.

Quick Onboarding

  • Our fractional marketers are experienced professionals who can hit the ground running, integrating seamlessly with your existing team and processes.

Why would you utilize a fractional team?

Marcomm Fractional Execution™ provides access to a flexible team of specialized marketing experts across disciplines like data analytics, branding, and growth strategy. You engage targeted talent on-demand to meet your changing needs and only pay for active hours worked, optimizing your budget. This on-tap expertise focuses intensely on executing marketing initiatives so you can concentrate on your core business.

Whether you're an emerging startup pursuing rapid growth or an established firm seeking greater marketing ROI, fractional services deliver flexibility, specialization, and focus for maximized effectiveness. The ability to scale targeted marketing talent up and down matches the pace and uncertainty today's companies face. The fractional model offers the rare chance to combine work quality, budget consciousness, and strategic vision all in one place.

  • "They are attentive to our fast-paced, growth environment and have done an outstanding job prioritizing work and, most importantly, streamlining communication. From strategic marketing planning to project management and content creation, Marcomm provides the right mix of resources we need to maximize the impact of our budget.”

    -Ostra Cybersecurity