Digital Search Specialist
Marcomm Inc. is looking to hire a Digital Search Specialist
The Digital Search Specialist is a key member of a multi-functional team that creates customer experiences for client.. The Search Specialist ensures that prioritized pages are optimized for client's web search.
Primary Responsibilities:
- Lead the execution of organic search digital marketing campaigns aimed at multiple customer segments; also manage communication, workflows, and timelines with the internal web teams and business stakeholders
- Lead key search activities including competitor research, keyword mining, meta-data implementation, and search performance monitoring
- Run global paid search campaigns as needed and deliver strong ROI
- Partner with content strategists and other team members to inform web site content and optimal page design
- Produce and maintain search dashboards and monitor and analyze KPIs
- Track search performance of key web pages and competitors and provide strategic recommendations on maintaining/enhancing search results
- Utilize search tools to identify and prioritize performance and technical issues and work with cross-functional teams to bring them to resolution
- Represent the business in search practitioner meetings to prioritize and test search enhancements, create and educate teams on search strategies
- Provide subject matter expertise to Area colleagues; train and educate as needed
Minimum Requirements
- Bachelor's degree or equivalent experience
- 3+ years of search optimization experience
- Working knowledge of digital media planning and buying
- Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
- Understanding of data analytics and ability to evaluate data to identify website performance issues
- Ability to manage multiple requests efficiently and meet deadlines
- Strong attention to detail with an analytical mind and problem-solving skills
- Helpful Skills
- Web design and content writing experience
- Google Adwords certification and/or DoubleClick experience
- Experienced in XML sitemap production
- Project, stakeholder, and team management experience
MARCOMM Inc. is headquartered in the Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is "best-in-class" because we're committed to hiring the brightest, most qualified talent available. For more info check out our website at www.marcommdept.com
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