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Last updated :  | By Alex Friesen

Sr. Marketing Communications Content Manager (contract to hire)

This person will manages and coordinates the activities and operations of the marketing communications and content department and staff; develops and executes marketing, customer and internal communications initiatives and production of marketing and sales materials.

Job Function:

  • Conducts, analyzes, and interprets market segment/industry/future market trends and competitive market offerings to ensure company differentiation
  • Assists in the development of marketing programs and promotional materials
  • Develops, executes, and manages customer and internal and external communications strategy, associated plan, and key messages
  • Reviews and analyzes results of each initiative; develops and executes changes to improve effectiveness.
  • Oversees update of company website content to ensure web content is on-strategy, consistent with corporate identity guidelines, and regularly updated
  • Partners with internal functional groups to ensure integrated marketing communications activities including but not limited to sales collateral (both printed and electronic), direct marketing, public relations, and event marketing
  • Reviews and approves all communications; edits all marketing communications
  • Assists with development and maintenance of consistent corporate image throughout all marketing and promotional materials and product lines
  • Develop and execute on long-term content marketing strategy and set short-term goals that results in scalable and ever-improving communications 
  • Develop editorial calendar and ensure deadlines are met 
  • Develop, Edit, proofread and improve content 
  • Develop Social Media strategy
  • Deliver immaculate communications in all avenues (branded collateral, web copy, social media, blog, presentations, award applications, etc.) 
  • Work closely with marketing, sales, and communications teams to ensure alignment on key messages 
  • Optimize content considering SEO and Google Analytics 
  • Keep up with current event content trends, research similar organizations’ and shows’ event content, and make recommendations related to this research as appropriate 
  • Ensure all external communications adhere to brand standards and are aligned with strategic objectives 
  • Work closely with customer-facing teams to develop and nurture relationships with customer contacts, and craft effective outgoing messages 
  • Prepare reports and determine metrics for ensuring effectiveness of content strategy 
  • Hires, trains, supervises, motivates, and develops marketing communications staff; manages schedules and workflow
  • Assigns duties and monitors quality of work; assures staff conforms to organizational policies and procedures and government

Required Education, Skills and Experience:

  • Bachelor’s degree (B.A./B.S.) in related field or equivalent
  • Five years related experience or equivalent
  • Demonstrated proficiency in supervising and motivating subordinates
  • Proven leadership and business acumen skills
  • Ability to direct and recommend cost-effective creative solutions
  • Commitment to excellence and high standards
  • Excellent written and oral communication skills
  • Excellent presentation skills
  • Strong organizational, problem-solving, and analytical skills
  • Ability to manage priorities and workflow
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
  • Ability to work independently and as a member of various teams and committees
  • Proven ability to handle multiple projects and meet deadlines
  • Strong interpersonal skills
  • Ability to deal effectively with a diversity of individuals at all organizational levels.
  • Good judgement with the ability to make timely and sound decisions
  • Creative, flexible, and innovative team player
  • Ability to communicate effectively and persuasively in writing
  • Excellent grammatical and spelling skills

Additional Preferred Experience

  • Experience working with remote teams
  • Experience marketing IT services and products

MARCOMM Inc. is headquartered in the Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is “best-in-class” because we’re committed to hiring the brightest, most qualified talent available. For more info check out our website at www.marcommdept.com

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