Social Media Strategist (freelance)

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This is a 3 – 6 month part-time position or freelance.

We are looking for a creative and proactive Social Media Strategist to join our Marcomm Fractional Team!  As a Social Media Strategist, you will be responsible for developing, guiding, and implementing a comprehensive social media strategy that will grow online presence across a range of social media platforms for our Marcomm clients.

You will be working closely with one of our clients as well as our Marcomm Fractional Marketing Team to create and implement social media strategies in-line with our client’s business. You should be able to express our client’s company vision clearly and creatively on all social media channels. You will be developing social media plans, scheduling monthly content calendars, providing direction, developing innovative ideas, and managing campaigns.  You’ll serve as the expertise in social media across client platforms and be the voice of customer service.  And, to show off all of your success and engagement, you’ll track social media initiatives with ongoing metrics reports.  We’re looking for a self-starter who also loves to work with a team of industry professionals!

Key Responsibilities:

  • Develop and implement actionable strategies and brand voice on Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok and other channels. (Having experience on all of these is not required but preferred. Facebook, Instagram and LinkedIn are a must.)
  • Strategize and implement compelling social media advertising campaigns across a range of platforms for clients with strong targeting and clear return of investment
  •  Act as a community manager across all client platforms, consistently monitoring and concisely communicating with target audiences
  • Draft, schedule, and post monthly content calendars as needed
  • Track and monitor the success of social media initiatives and provide monthly or quarterly reports and recommendations for clients
  • Serve as an agency resource, educating clients and staff on effective social media campaigns, social analytics, new reporting or listening tools and industry trends
  • Work with account service and public relations teams to integrate strategic plans fully and cohesively. Work closely with our graphic designers and be familiar with Canva app when needed to execute social media creative needs
  • Monitor client competitors and trends

Required Qualifications:

  • Bachelor’s degree in Marketing, Communications, PR/journalism or related field
  • Minimum of 3 – 4 years of work experience in digital marketing and/or social media experience in private, public, government, or military environment
  • Proven experience working with various social media platforms (LinkedIn, Facebook, Instagram, etc.)
  • Demonstrated experience creating social media plans and crafting and managing social media campaigns
  • Knowledge of social insights and social advertising insights
  • Results oriented – successful experience using qualitative and quantitative metrics to manage programs in order to drive revenue, conversion, sales and other marketing goals
  • Self-starter who asks questions, learns quickly, and likes to problem solve
  • Must be focused on building relationships, strong communication and interpersonal skills, and proactively seek clarity

Preferred Qualifications:

  • Previous nonprofit experience
  • Experience promoting brand prior to launching new business/new product
  • Experience using scheduling/reporting platform is a plus
  • Experience with project management software (Monday.com, or similar)

MARCOMM Inc. is headquartered in Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is “best-in-class” because we’re committed to hiring the brightest, most qualified talent available. For more info check out our website at www.marcommdept.com

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