Web & Interactive
Web & Interactive

Social Media Specialist

Minneapolis, MN  |  Contract/Full Time
W2 Hourly, Subsidized Health and Dental, Paid Vacation/PTO

Marcomm Inc. is looking to hire a Social Media Specialist

The Social Media Specialist position will be integrated into the Snow and Timber sled Marketing team and will be responsible for thought leadership around content and 1:1 consumer connection through social media channels. This person will set social channel strategy, develop content streams, respond and engage with consumers and mange strategic communication initiatives. Ideal candidates will have experience in powersports, preferably in snowmobiles or dirt bikes. The ideal candidate will have strong creative thinking, communication, and analytical skills. Flawless execution, ability to manage multiple projects at once, and initiative are all contributing factors to success in this role

Primary Responsibilities:

  • Manage social media marketing campaigns and day-to-day activities
  • Develop relevant content topics to reach respective brands’ targeted consumers
  • Create, curate and manage all published content
  • Monitor, listen and respond to users in brand tone/voice
  • Oversee design aesthetic
  • Design, create, and manage promotions and social ad campaigns for in-community cultivation
  • Manage efforts in building online reviews and reputation. Serve as day-to-day point for consumer review tool, engage with consumers through reviews.
  • Analyze key metrics and adjust strategy as needed
  • Develop compelling programs for dealers to leverage and complement national social initiatives
  • Compile reporting structure and drive consistent process to demonstrate social media ROI.
  • Monitor trends in social media tools, applications, channels, design and strategy

Skills and Knowledge

  • 4-year Degree in Business, Marketing, Entrepreneurship, Media, or related areas of study or equivalent work experience
  • 3+ years in social marketing management
  • Proven understanding of social media levers, channels, and strategies
  • Ability to lead multiple business lines through social media strategy, concepts, optimization, and analytics
  • Ability to communicate directly with consumers, both to celebrate positives but also to mitigate negatives
  • Strong communication and interpersonal skills with a knack for relationship building
  • Detail oriented and organized

MARCOMM Inc. is headquartered in the Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is “best-in-class” because we’re committed to hiring the brightest, most qualified talent available. Learn more at: www.marcommdept.com