Marketing Analytics
Marketing Analytics

Marketing Digital Analyst

St. Paul, MN  |  Contract/Full Time
W2 Salary, Health and Dental, 401K Match, Paid Vacation/PTO


The Marketing Digital Analyst will collect, load and maintain product marketing data using hybris, Celum and proprietary database systems to meet business needs. This Analyst will be responsible for managing product marketing information at the SKU (and other levels) throughout the product lifecycle, with attention to completeness, accuracy and re-use.

The Marketing Digital Analyst will also translate business requirements into the appropriate product data structure and participate on corporate teams and projects to streamline and improve the product content management process. The Analyst must be proficient in Microsoft Excel and have proven experience working with large data sets of 20K lines and dozens of columns using v-lookup and pivot tables. Experience with media content management including images, document files and videos from loading to output on dynamic websites and other downstream systems is also a plus.

Primary Responsibilities:

  • Load and manage product data and metadata in the proprietary systems to populate various outputs including dynamic website product detail pages and syndication to channel
  • Act as the first line of defense in protecting the integrity of the global product information architecture
  • Follow proper processes and enforce the use of proper processes such as obtaining and loading model releases for photographs in Celum
  • Collaborate with business resources to acquire, store & manage product attributes, content, and media links with focus on accuracy and completeness
  • Leverage data mining techniques and resources to maximize productivity when populating catalog content
  • Administer catalogs including dual maintenance (hybris and GSDB) to support businesses digital presence on web & mobile sites, syndication with account partners and related e-applications
  • Audit product catalog completeness, accuracy and standardization, and follows up with IT, other eHubs, international or other counterparts or data owners (i,e., Marketing, Lab/Tech Service, Regulatory) as warranted to close gaps
  • Manage requests in the request system to ensure proper status checks and metrics reporting
  • Provide regular project progress reports to business and management
  • Provide project savings reports due to content re-use
  • Create ad-hoc reports as requested by business and other teams
  • Identify process improvements to streamline implementations/replications and reduce maintenance efforts
  • Maintain process documentation
  • Represent Business Services, Digital Marketing Operations and businesses interests on corporate teams

Basic Qualifications:

  • Associates degree or higher in Business Information Management, or similar IT related subjects
  • Minimum of one (1) years of professional experience with data management and manipulation including Microsoft Excel v-lookups, pivot tables and functions is required
  • Experience working with large data sets of 20K+ lines is required
  • Product data experience

Preferred Qualifications:

  • Associates degree or higher in Business Information Management
  • 1 year working with PIM systems
  • 1 year working with Hybris, Celum, GGSM and GSDB
  • Experience with or the ability to learn/utilize database query tools
  • Excellent communications, writing and oral presentation skills
  • Ability to work with minimal supervision, lead meetings, lead small teams
  • Ability to work with several different functions, across multiple levels in the organization
  • Ability to manage multiple, detailed tasks with urgency and accuracy to meet tight deadlines

MARCOMM Inc. is headquartered in the Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is “best-in-class” because we’re committed to hiring the brightest, most qualified talent available. Learn more at: