Marketing Analytics
Marketing Analytics

Marketing Data Analyst

Minneapolis, MN  |  Contract/Full Time
W2 Hourly, Subsidized Health and Dental, Paid Vacation/PTO

Marcomm Inc. is looking to hire a Marketing Data Analyst

The person hired for the position of Marketing Data Analyst will work with the Digital Optimization & Personalization Program to interpret and analyze digital marketing data, provide insights, dashboards and action plans to drive performance and mine for future improvement opportunities.

Primary Responsibilities

  • Understands and fluently uses company technology & analytics tools (Adobe Analytics, Power BI, etc.) to measure & analyze online marketing performance
  • to establish Key Performance Indicators (KPIs) & metrics and works across organization to create consistent calculated metrics
  • Build dashboards in Adobe Analytics based on optimization A/B requirements (pages, sites, product pages, etc.); creates projects / reports and automates the delivery at customized intervals
  • Build custom go to market segments in Data Management Platform based on business measurement requirements (pages, sites, product pages, etc.) to support paid media optimization or on-site personalization
  • Leverage understanding of cross channel marketing and enterprise tools to enable measurement and reporting of end-to-end customer experiences, make recommendations for business and/or operational improvements.
  • Consults with marketing teams on digital marketing performance, communicating with confidence and clarity.
  • Collaborates with multiple levels of marketing leadership and practioners as a member of cross-functional teams.

Basic Qualifications:

  • Bachelor’s degree or higher from an accredited university
  • Minimum of three (3) years of experience in digital marketing or data sciences
  • Experience in online marketing analytics, including website performance (i.e. Adobe Analytics, Google Analytics, etc.), ecommerce, email marketing, social, and/or online advertising
  • Experience with Adobe Analytics Cloud and Adobe Advertising Cloud
  • Experience with implementation of digital marketing tagging/tracking practices across multiple channels & platforms (such as web, email, CRM, etc.)
  • Would prefer resources with digital agency experience (media buying)

Preferred Qualifications:

  • Minimum of five (5) years of experience in digital marketing or data sciences
  • Experience with wide variety of business analytic, reporting and visualization tools, including Adobe Analytics, MS Excel, MS Access, MS Power BI, DAX and SQL.
  • Familiarity with Eloqua and SalesForce.com