Marketing Analytics
Marketing Analytics

Digital Marketing Analyst

St. Paul, MN  |  Contract/Full Time
W2 Salary, Health and Dental, 401K Match, Paid Vacation/PTO

MARCOMM Inc. is seeking a Digital Marketing Analyst

Job Summary:

The Digital Marketing Analyst will work with divisional marketers across the business group to interpret and analyze digital marketing data, then provide insights and action plans to help business partners drive performance against key performance indicators.

Primary Responsibilities:

  • Consult with divisional marketers on digital marketing performance and communicates with confidence, clarity and credibility.
  • Combine and interpret multiple analyses of external and internal data to form a clear understanding of digital & traditional marketing channel trends, emerging priorities, issues, and opportunities.
  • Use critical-thinking skills, conduct analysis of digital programs, and provide specific recommendations and actions to aiming at driving business results and growth opportunities, balancing them against their impact on customer value and market dynamics.
  • Understand the Customer Journey and uses that knowledge to actively contribute to the development of marketing plans for assigned market/product area, including collection, verification, and analysis of data.
  • Develop metrics and Key Performance Indicators for steps along the customer journey and makes recommendations for business marketing and/or operational improvements.
  • Gain understanding of company technology & tools and works to leverage in order to enhance operational speed and efficiency.

Basic Qualifications:

  • Bachelor’s degree or higher from an accredited university
  • Minimum of three (3) years of experience in digital marketing
  • Combined experience in online marketing analytics, including website performance (i.e. Adobe, Google Analytics, etc.), ecommerce, email marketing, social, and/or online advertising

Preferred Qualifications:

  • Minimum of five (5) years of experience in digital marketing
  • Experience with implementation of digital marketing tagging/tracking practices across multiple channels & platforms (such as web, email, CRM, etc.)
  • Experience managing projects concurrently
  • Experience with business reporting and analytical tools, including Microsoft Access and SQL
  • Experience with Microsoft Excel and other statistical tools
  • Experience with data visualization tools, such as DOMO or Microsoft Power BI
  • Familiarity with Eloqua and Salesforec.com

MARCOMM Inc. is headquartered in the Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is “best-in-class” because we’re committed to hiring the brightest, most qualified talent available. Learn more at: www.marcommdept.com