Marketing & Communications
Marketing & Communications

Associate Digital Producer

Minneapolis, MN  |  Contract/Full Time
W2 Comp., Health and Dental, Paid Vacation/PTO

MARCOMM Inc. Is looking to hire an Associate Digital Producer

This individual will partner with the Off-Road Marketing team, external agency partners and internal content & platform teams to develop and implement marketing campaigns and content  updates on the Polaris Off- Road websites.  As well as lead project implementations of solutions to business problems.

Primary Responsibilities:

  • Provide strategic and tactical direction for the development of effective marketing campaigns and website content updates for the consumer facing websites
  • Build, grow and maintain relationships with internal partners to plan and implement strategic solutions.
  • Manage project timelines, tasks, budgets, resources and risks.
  • Maintain project plans and assets in current tools and project folders.
  • Ensure adherence to quality standards and review project deliverables.
  • Drive optimization of and adherence to project processes.
  • Document and maintain Standard Operating Procedures.
  • Work with Marketing and D&IS teams to determine project priorities.
  • Manage projects from planning lifecycle through completion and post launch enhancements.
  • Build and maintain relationships with external agency partners.
  • Manage projects in scope from major site migrations to support initiatives.
  • Lead project meetings, weekly status and daily scrums.
  • Manage expectations of partners.
  • Coordinate users on a project team to define requirements, develop test plans and perform adequate testing.
  • Work with Marketing team to design rollout plans per the annual Go-to-Market plan.
  • Present projects to Marketing and leadership while communicating recommendations and noting feedback.

Skills and Knowledge:

  • 2 years of experience in project planning and project management
  • 1 years of web or digital experience focused on consumer and/or B2B facing content
  • Bachelor’s degree in Marketing, Communications, Business or equivalent degree
  • Ability to apply an understanding of existing and emerging technology and internet market needs to the development and implementation of a strategic business plan
  • Proven expertise in leading project teams
  • Proven experience in managing projects using Agile and waterfall methodologies including using Kanban boards and scrums
  • Experience with building/updating webpages using a CMS as well as an understanding of the website development process utilizing HTML, CSS, JavaScript
  • Solid understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications and run project meetings
  • Strong Communication (both written and verbal including strong presentation skills)
  • Ability to thrive in a fast-paced, ever-changing, multi-tasking environment
  • Strong organizational and project management skills
  • Strong understanding of the project lifecycle of digital marketing campaigns, including website creation and content updates
  • General knowledge and understanding of SEO and its impact to websites Experience with optimizing consumer web experiences; i.e. mobile first, responsive design and anchor tags
  • Experience and understanding of utilizing social and email marketing, including YouTube, as well as online sweepstakes within digital marketing campaigns
  • Experience working with and managing multiple technical/specialist partners like UX, Design, Development, Content, Production, QA, Analytics, CGI, and 3D artists Agency experience