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Last updated :  | By Alex Friesen

Marketing and Communications Brand Specialist (Contract/Contract to Hire)

Primary Responsibilities:

  • Lead divisions through the facilitation and development of Value Proposition or category positioning workshops and outputs
  • Support relevant Brand articulation through brand development, product naming, co-branding strategy
  • Enforce proper brand usage and visual/verbal/written/image identity
  • Develop the overall Communication strategy and plan to include creating and delivery of internal and external communications, messages, and supporting materials
  • Develops communications materials for targeted audience segments, including all levels of 3M leaders, employees, and customers
  • Organizes and conducts communication activities including target audience research, designing/executing creative cross-media tactics (e.g.: web, video, blogs, virtual events, events/campaigns) engaging and inspiring employees around critical business initiatives.
  • Agency collaboration and management to execute projects
  • Builds communication plans including goals, stakeholder analysis, target audience segmentation, program branding, and communication tactics to support the overall change management efforts
  • Implements communication plans that support the achievement of goals and strategic direction. This includes the development of messaging, presentations, and program communications that concisely and compellingly address business and organizational needs
  • Partners cross-functionally with colleagues to ensure alignment of program communication execution
  • Gathering and reports on metrics to show engagement and reach of specific vehicles or campaigns
  • Developing materials and interacting with internal stakeholders in the business groups to deliver communications and best practices
  • Assist in the execution and monitoring of the given Communication Strategies

Basic Requirements:

  • Minimum of a Bachelor degree or higher from an accredited university is required
  • Minimum of 3 years of experience in Marketing and Communications

Preferred Qualifications: 

  • Bachelor’s degree or higher preferred in; Marketing, English, Journalism, Advertising, Public Relations, or Mass Communication from an accredited university
  • 3-6 years of Corporate or Business Communications experience is preferred
  • Strong interpersonal, written and team collaboration skills
  • Excellent writing skills, high level of creativity, and the ability to think analytically
  • In-depth knowledge of Microsoft Office 365 products including; PowerPoint, Excel, Outlook, Forms, and Word
  • Experience working with email marketing software such as Campaign Launchpad or Eloqua
  • Ability to translate a strategic plan into the execution of a detailed tactical Communication Plan
  • Strong interpersonal and communication skills with the ability to persuade others in a matrix environment
  • Customer/client-centric mindset combined with contagious enthusiasm, passion, and curiosity
  • Superior time management and organizational skills and ability to meet deadlines
  • Experience aligning messaging across individuals, organizations, and types of communications
  • Ability to pull together a story and make it actionable
  • Comfort with ambiguity
  • Strong facilitation, presentation and communication skills
  • Strong project and time management, organizational skills and ability to prioritize
  • Strong attention to detail

MARCOMM Inc. is headquartered in the Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is “best-in-class” because we’re committed to hiring the brightest, most qualified talent available. For more info check out our website at www.marcommdept.com

Apply Here

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