H.G Wells once said, “Adapt or perish, now as ever….” Little did Marcomm know that these words would ring true for almost every marketing department navigating a pandemic economy. We would venture to say everyone in the business world has felt this keen sting over the past 12 months, especially when trying to plan marketing solutions for 2021. With marketing budgets on the rocks, it becomes hard to imagine how leaders continue executing strategic marketing planning. Companies are even facing the challenge of having to accomplish their marketing plan with reduced marketing staff and lower expenses.
With over 25 years of experience Marcomm understands the complexities of connecting companies with marketing solutions. We have built our stellar reputation and network due our excellence in marketing contract staffing – the ability to find and place the right people in the right roles. In 2020, Marcomm saw the opportunity to serve our client’s needs as they managed massive change by providing flexible marketing solutions in the form of fractional marketing teams. The truth is for some companies it might not make sense to add a full-time marketing employee to their payroll. Others may move in the direction of the elusive marketing unicorn; one person to provide marketing strategy, planning and execution with minimal internal or external support. Additionally with dwindling marketing teams, skill gaps exist among remaining company resources challenging companies to execute robust marketing plan in this tenuous economy. We saw that our clients needed new ways to think about “how to get the work done.” Marcomm provides a way forward that offers creative, economical and flexible marketing solutions.
Marcomm gives clients access to a wide breadth of marketing talent through our fractional marketing teams. Companies are seeing that engaging a fractional marketing team gives them more resources and support than the traditional one-person hire could provide. The fractional marketing team model will deliver what you want and need within your budget, without adding stress and burden. Whether on a project basis or as ongoing executional or strategic support, we provide the doers. Let us become an extension of your marketing team to help you get the results you want and need in 2021.