Archive
Supporting those that support others – the National Adult Protective Services Association (NAPSA) Public Awareness Campaign and Website
By: Chris Veiga Who is NAPSA? The National Adult Protective Services Association (NAPSA) is a 501(c)(3) private, non-profit organization that has been around for over 30 years, advocating for Adult Protective Services (APS) throughout the country. Their goals are to advance…
Transitioning Roles, Planning for the Future
Priscilla Koeckeritz My role as fractional CMO for Marcomm and many of our clients is coming to an end August 31, 2022. What an amazing ride over the past three years as I have worked with the absolute best team…
Marketing and Storytelling: How Your Story Attracts Candidates
The art of storytelling has been around since the dawn of time. Gathering around to exchange stories has engaged friends and strangers alike, drawing individuals closer to hear deep meaning, inspiration or humor. There is power in storytelling, and that’s…
Let’s Talk Compensation: How Business Owners Can Have Cringe-Free, Productive Conversations with Prospective Employees
A CNBC research showed that Americans would rather reveal how much they weigh than their yearly earnings. Because of the cultural taboo surrounding money, talking about compensation changes in a workplace environment is even more uncomfortable. Yet, these conversations are necessary and…
Workplace flexibility: Innovative solutions and benefits that can help you attract future talent
In the last two years, flexibility has become a crucial part of the workforce across the globe. However, the word “flexible” often translates to “work from home” to corporate ears. Yet flexibility doesn’t always mean a WFH model. Flexibility can look…