MARCOMM Moments

Fractional Teams Solve Small Business Marketing Challenges

By Priscilla Koeckeritz As a fractional CMO for several companies, I’ve discovered that the need to go beyond strategy exists across my clients. While they may need help clarifying their strategy and building a plan, they really want help driving customer engagement and sales efforts – which requires getting the
MARCOMM Moments

Contract Staffing Redesigned as the Recruiting Tool of Choice to Deliver Culture Fit

The opportunity to “try before you buy” is appealing for both companies and potential hires. Candidates and hiring managers now understand that skill fit and culture fit are really important, and contract staffing or contract-to-hire services give both parties the chance to get to know each other while working together